THE ONLY COPYWRITING GUIDE YOU NEED

EVERYTHING ON HOW TO BUILD AN IRRESISTIBLE OFFER

@SHREYAGUPTAACC ON INSTA

TABLE OF ​CONTENTS

A NOT BORING ‘ABOUT ME’ ​CHAPTER 1: YOUR TARGET ​CHAPTER 2: HOOKS ​CHAPTER 3: PERSUASION

3 is my favourite;)

IN THIS GUIDE I’M SHARING COPYWRITING ​TIPS AND TRICKS THAT ARE ESSENTIAL TO ​KNOW IF YOU WANT TO MAKE MONEY ​ONLINE.

BY THE END OF THIS GUIDE YOU WILL ​FINISH YOUR FIRST PIECE OF ​PROFESSIONAL COPY, SO STAY TUNED ;)

nothing about copy.

But I want you to make those money, so I am

revealing all of my best tips here.

With competition rising daily, copywriting is definitely

one of the most useful skills to master in 2024.

LET'S GO!

Shreya...

01

WHO IS YOUR

TARGET?

I want to get it straight: ​making good copy is easy.

But to write a message that ​resonates you need to ​know who you’re writing to.

This is the easiest and yet ​very important chapter, so ​let’s get right into it :)

FIND YOUR ​AVATAR

Your Persona:

Imagine your ideal customer in ​front of you. Give them a name, ​age, occupation, and even a ​backstory.

Walk in Their Shoes:

Write a short paragraph from ​your persona's perspective. What ​challenges do they face, and ​what solutions are they seeking? ​This will help you understand ​their mindset.

Identify Touch points:

Where does your persona ​spend time online? What social ​media platforms? This will help ​you build the tone for your copy

PRO TIPS X2

We will focus on free value more a bit ​later in this book, so stay tuned ;)

02

WOW! HOOKS

With bombs of content being ​dropped daily on social media, ​your hook is what stops the ​reader from scrolling.

There are a lot of psychological ​tricks behind the art of ​creating captivating hooks and ​in this chapter we will discover ​them.

Enjoy ;)

HACKING PSYCHOLOGY

There are 3 main Stages of People going ​through your Offer :

Hook

Retain

Reward

We will go through all of them in this book, but as you see, hook ​is the first component that gets prospects in the funnel

MAIN 3 ?

At this stage the Main 3 ​Questions are:

1.What is this?

2.Why should I keep reading? ​3.What am I supposed to do

next?

HOW TO GRAB ​ATTENTION:

Challenge their beliefs (E.g. Insta Reels ​are useless)

Ask a 2 option question (one positive, ​one negative )

Be relatable (Have you tried making ​money online?)

Ask a paradoxical question (Why ​millionaires are less educated than an ​average person)

A strong promise (Here’s how to make ​10k a month)

GOOD HOOK EXAMPLES:

When searching for a hook inspiration, I would simply look on ​ social media Reel tab.

Videos that went viral most likely have good hooks that have ​caught attention of thousands of people.

I have a huge confession to make..

You’ll never achieve x if you’re doing...

How to achieve x in 3 easy steps...

How I made x in less than x

Swipe if you want to x

Let’s see how fast we can get you to do...

Watch this Reel until the end if you want...

This is why more people need to know about... ​x is easy, but you don’t know the full - story... ​‘I want to start x, but I don’t have y’

I’ll show you how 😉 >

x is so hard if … ​Here’s how to get x without x ​This will change the way you see x ​I wasn’t going to share this, but… ​I can’t believe I didn’t start doing this sooner

HOOK CRAFTING

1.Define Your Core Message:

What emotion or idea do you ​want to captivate?

1.2.Choose Your Emotional Tone:

Consider the desired reader ​response—whether it's surprise, ​curiosity, or inspiration.

1.3.Experiment: Play with

language, structure, and pacing. ​Experiment until you find the one ​that resonates most.

1.4.Seek Feedback and Refine:

Gather feedback on the ​emotional impact and overall ​engagement. Use this to polish ​your hook.

YOUR NOTES:

03

PERSUASION IS

EASY

Congratulations! You’ve made ​it to the heart of compelling ​copy.

In this chapter, we'll explore ​the best methods of ​influencing your audience’s ​decisions and why free value ​is so important.

By the end of this chapter you ​will have your own piece of ​copy done, so stay tuned ;)

ATTENTION INTO

ACTION

When creating this chapter I was really wondering if I ​should keep this in my guide... This information actually ​feels illegal to be given out just like this for free. I got ​this hack from one of the paid courses I’ve completed, ​so make sure to take notes ;)

Remember when I said there are ​only 3 stages of people going ​through your offer? We are now ​moving to the 2nd stage: Retain.

But what is retain?

It is keeping the reader reading your ​copy.

Retain

HOW TO HOLD ATTENTION WITH INTRIGUE:

Think of intrigue as an itch. When you tell the reader that there’s ​a problem with something or you highlight their pain point, they ​will have physical discomfort until they know exactly what the ​information is.

ATTENTION INTO ​ACTION 2.0

FREE VALUE

As mentioned earlier, by delivering ​free value, you not only showcase ​your expertise but also create a ​reciprocal relationship with your ​audience.

This is important because this turns ​your audience from being cautious ​and unfamiliar with your brand, to ​more trusting.

ATTENTION INTO

ACTION

When giving out free value to your ​audience, you need to solve a problem ​they have.

E.g they don’t know what to post and you ​give them 5 content ideas. You are giving ​out free value.

The key here is to find a problem that ​comes with this free solution and offer a ​now paid solution for it.

If we stay with content creation ​example, your audience may now need ​to know what hashtags, taglines, hooks ​to use, etc...

You could provide these services now ​for money.

NEVER ENDING ​CIRCLE

DUALITY OF ​DECISION MAKING

PEOPLE WILL BUY WITH EMOTION AND ​JUSTIFY IT WITH LOGIC

IPHONE ​PARADOX

Just the same way people would say ​that they bought Iphone/Macbook ​because it will motivate them to work ​more (When in reality they are driven ​by status ),

if your product is appealing ​emotionally, people are more likely ​to buy it.

2 MAIN ​MOTIVATORS

There are 2 main things that drive ​people to buy:

RUNNING AWAY ​FROM PAIN

PLEASURE

HUMAN ​MOTIVATORS

Here are my favorite ways of ​satisfying the emotional side of ​human brain:

Storytelling -> ​entertainment

Describe the ​picture vividly ​by being very ​specific + ​exaggerating

Describe fear or ​dream state -> ​these are highly ​emotional triggers ​that show a drastic ​change.

Use Urgency-> ​many of us are ​afraid of missing ​out, so people will ​take action if ​there’s a reason to.

FEATURES VS ​BENEFITS

Showcasing your product’s ​features may catch the eye of your ​audience, but it doesn’t do ​anything other than that.

Marketologists, fast delivery, top- ​notch tech – mere features.

Show WHY people need you.

If you offer 1:1 calls, what’s at stake if they miss ​out? Maybe you give them a faster delivery of ​results and without it they would spend years ​hitting the same wall?

As mentioned earlier, humans buy the emotion, ​rationalize with logic.

If prospects sense your product is the key to ​their dream outcome, they will buy, despite the ​premium price.

NOW IT’S YOUR TURN

Only action brings you closer to you goals, ​remember?

It’s time to start implementing those techniques ​that you’ve just learned :)

I’m introducing to you one of the most succeeding ​for me copywriting methods .

Relate to your audience ​with a problem they’re ​facing

P

ROBLEM

A

Exaggerate how bad the ​picture can get if it’s not ​fixed

GITATE

S

OLUTION

Here come your paid ​products.

NOW IT’S YOUR TURN

This technique is often used for Reels to catch your ​attention.

It’s about saying the craziest thing in the world and ​then justifying why it is so.

Challenge their beliefs. ​Say the most insane ​thing ever.

C

HALLENGE

J

Justify why. It could be ​sarcastic. E.g. ‘you’ll get ​too many views’.

USTIFY

N

EED

Transition all this into a ​lesson. Make them want ​your solution.

Personally, I hate when others use this method, because it ​tricks me all the time, but this is exactly why it’s effective :)

TIME FOR EXAMPLES

I haven’t followed only CJN method in this one, so ​it’s a bit different form the template, but still an ​amazing example to analyse:

Challenge their beliefs. ​(Obviously I would never say ​that as a copywriter myself)

Justify why. As you can ​see, some of them are ​sarcastic.

COPY PRACTICE

CHECKLIST

Use it to track your daily progress!

Month:

Week:

Tasks

SuMo

Tu We Th

Fr

Sa

WHAT’S NEXT?

OH NO.. ​I GUESS THAT’S IT

I hope you enjoyed this guide as much ​as I have while creating it ;)

I would love to hear your opinion! Please ​leave a review if you found this guide ​at least a bit helpful . Takes 5 seconds ​for you, but means a lot to me ♥

I’ll see you again soon!

Shreya Gupta

ALL WIRTTEN AND DESIGNED BY @SHREYAGUPTAACC UP ON INSTAGRAM, NOT FOR RESALE